http://business.pearlanddean.com/films_guide
Social grade is a classification system based on occupation.
It was developed for use on the NRS, and for over 50 years NRS has been the research industry’s source of social grade data. The NRS interview includes detailed questions about the occupation of the Chief Income Earner (CIE) to establish social grade. Questions include not just what the CIE’s job is, but details such as their qualifications and the number of people they are responsible for. The household is classified according to the CIE’s occupation, but social grade data are also available for the respondent themselves (if they are not the CIE). Income is not part of the social grade classification. However there is a strong correlation between income and social grade as the following chart shows.
Find out more here
TASK
Go to the Business section of the Pearl and Dean website and use their Interactive Film Guide. Go through the past months/year (don't look at future releases) and select at least 3 films that are at least Thriller but preferably similar in sub-genre or content to your production (even non-thriller content).
Look at the audience breakdown - take a screen shot of it.
Now start a blog post.
Call it 'Audience Research'
Explain which website you used and why you used it ('to get a breakdown of the audience of similar media products to understand your target audience').
Record the finding for your filmchoices (embed trailer, upload screenshot of audience breakdown) Analyse the findings: - which were the largest demographic groups (age, class, gender)? Use the above NRS Social Grading to help you understand the demographics - and explain what it is (see description)
Compare this with the demographics of your average cinema-goer. Is there a significant difference?
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Why do you think this particular demographic went to see that particular film? (Is it something to do with complexity of storyline, social representations included, subject matter, pace of film, sources, influences, star)
How does this help you understand YOUR target audience?