Audience Research
To Research and Plan effectively and to make your blog complete you must demonstrate an appreciation of your potential target audience, so who is going to watch/consume your product. This could influence your creative process but just as important as it will help you when you come to write your evaluation.
The easiest way of getting some idea of your target audience is to do a questionnaire – here some suggested questions based upon asking about you’re chosen sub-genre of thriller.
For each person questioned get their age and gender so you no what demographic you’re targeting.
What would you expect to see in a (insert subgenre) thriller film?
Create a check-list of conventions and ask them to number what aspect is most important in your sub genre.
What other films, TV shows would you associate with this genre?
Are you fan of (sub-genre) films and explain your reasons?
What do you films need at the beginning to keep you watching?
What is your favourite movie opening and why?
IF YOU’RE IN A GROUP OF 4 AND EACH GET TEN RESPONSES YOU’LL HAVE 40 RESPONSES TO USE.
IF YOU CAN’T DO A PAPER QUESTIONNARIE – USE SOCIAL MEDIA TO HELP YOU (FACEBOOK, TWITTER)
CREATE EVIDENCE OF THE PROCESS AND PUT IN ON YOU BLOG
Once you have got the questionnaires back – you now have data. Now you have present your findings in a clear way (using Excel create tables and then pie charts/graph or perhaps Wordle.net for looking at key themes or words).
You must also analyse the data – so what have you learned from the process? Who likes the film you’re trying to make (gender, age)? What other media do they consume? What do they expect from a film of that type? What would attract them to go and see your product?
Then you must reflect on how this information will impact on your product. So will you include what they expect? Will you change you’re ideas to fit your expected demographic?
This is all about reflection, understanding the influences on your creative process and creating interesting blog post for the examiner to give you lovely marks.